When I wrote the article “A Good Business Model – Forbes Coaches Council” in 2017, my focus centered on the business model rather than my personal engagement with it. Surprisingly, the article has received much attention (over 3000 views), and many of the questions...
One of my favorite quotes reads : “Writing, to me, is thinking through my fingers”~ Isaac Asimov. It speaks to me. While I write, I think, reflect and have fun. One of my managers once said to me “English is your second language, it must be hard...
Branding is essential for building a success business. What is branding? Branding has a few definitions; a unique offer, a unique promise of value, a reason to choose and others. In his book Branding Your Business, James Hammond wrote “A brand is the total sensory...
I hosted a workshop on “Branding Your Business for Success” and guided my participants through the branding discover process as follows: Reflect upon the values that are most important for them Describe their unique business offer Group feedback During the two-hour...
Client: “Branding and marketing overwhelm me.”I: “What do you like to do in order to grow your business?”Client: “Networking makes me happy.”I: “How do you introduce yourself in a network meeting?”Client: “I tell people who I am and what I do.”I: “You’re actually...
