by coachseattle | Jan 18, 2017 | Business / Marketing / Branding / Business Strategy
Editorial note: This article appeared in Forbes on January 13th, 2017 As a business coach, entrepreneurs and executives often ask me, “Do I need a better website?” or “Should I be active on social media?” Before answering their questions, I often pose with curiosity,...
by coachseattle | Jan 18, 2017 | Business / Marketing / Branding / Business Strategy
Last month, I had 4 Starbucks breakfast sandwiches in a week. That’s a personal record! Why, might you ask? Didn’t have enough time for cooking, right? In a hurry to get to work? Because they are on sale? All wrong. It’s because Starbucks was running an offer, giving...
![Branding Your Business for Success, Part III]()
by coachseattle | Feb 25, 2014 | Blog, Business / Marketing / Branding / Business Strategy
Client: “Branding and marketing overwhelm me.”I: “What do you like to do in order to grow your business?”Client: “Networking makes me happy.”I: “How do you introduce yourself in a network meeting?”Client: “I tell people who I am and what I do.”I: “You’re actually...
![Branding Your Business for Success, Part III]()
by coachseattle | Feb 11, 2014 | Blog, Business / Marketing / Branding / Business Strategy, Social Media
What is your most important goal for your business this year? What differentiates you from your competitors? Why would customers pay for your services? These are the questions that your business coach usually asks you at the beginning of the year. These were also the...
by coachseattle | Jan 14, 2014 | Blog, Business / Marketing / Branding / Business Strategy, Coaching
I attended an ICF business development webinar this morning. The topic was “Attracting More of Your Clients Online.” There were over 400 professional coaches from more than 68 countries online. The principles emphasized were applicable to any small business owner....
