{"id":650,"date":"2014-02-11T20:27:36","date_gmt":"2014-02-12T04:27:36","guid":{"rendered":"http:\/\/coachseattle.wordpress.com\/2014\/02\/11\/creating-your-brand\/"},"modified":"2014-02-11T20:27:36","modified_gmt":"2014-02-12T04:27:36","slug":"creating-your-brand","status":"publish","type":"post","link":"https:\/\/coachseattle.com\/creating-your-brand\/","title":{"rendered":"Branding Your Business for Success"},"content":{"rendered":"
What is your most important goal for your business this year? What differentiates you from your competitors? Why would customers pay for your services? These are the questions that your business coach usually asks you at the beginning of the year.<\/p>\n
These were also the three questions posted by William Arruda before he led his Personal Branding workshop for ICF coaches today. It was a pleasure to be a part of this powerful workshop, and I will share some of the tips in this blog.<\/p>\n
William defined the term\u00a0“brand” as a unique promise of value. He said that the “brand” is the core asset of marketing and followed by sale, turning leads into business. The benefits of branding are as follows:<\/p>\n
Willam\u2019s Reach 1-2-3 success! \u2122 Process (The reach personal branding process) is as follows:<\/p>\n
Now, live your brand!<\/p>\n
In the next couple of weeks, I will update my brand with what I learned in the workshop. You may follow my blog by clicking on Follow button on the upper right\u00a0side of the page.<\/p>\n