by coachseattle | Feb 24, 2014 | Blog, Business / Marketing / Branding / Business Strategy
During the past two weeks, I have spent a significant amount of time on branding and online marketing. William Arruda was right when he listed happiness as one of the benefits of branding. I have been really happy since I defined my brand. I will share my branding...
by coachseattle | Feb 4, 2014 | Blog, Business / Marketing / Branding / Business Strategy, Leadership / team / organization
Steve Mitten mentioned 9 deadly online sins in the ICF Online Marketing webinar last month. I am addressing one of the sins in this blog – having a website that does not represent your authentic self. My interpretation of this sin is that when our website projects...
by coachseattle | Jan 22, 2014 | Blog, Business / Marketing / Branding / Business Strategy, Social Media
This is a part two of last week’s “Online Marketing” post, where I focused on the importance of having a website and provided key tips for building an effective one based on Steve Mitten’s speech. Putting these ideas into action, my personal exercise last week was to...