Branding in a New Business Age

Branding is essential for building a success business.  What is branding? Branding has a few definitions; a unique offer, a unique promise of value, a reason to choose and others. In his book Branding Your Business, James Hammond wrote “A brand is the total sensory experience a customer has with your company and its product or service.” […]

Online Marketing

I attended an ICF business development webinar this morning. The topic was “Attracting More of Your Clients Online.”  There were over 400 professional coaches from more than 68 countries online. The principles emphasized were applicable to any small business owner. The featured presenter, Steve Mitten, is a business coach and Master Certified Coach.  Steve started […]