Are You A Sucker for Reward Programs?

Last month, I had 4 Starbucks breakfast sandwiches in a week. That’s a personal record! Why, might you ask? Didn’t have enough time for cooking, right? In a hurry to get to work? Because they are on sale? All wrong. It’s because Starbucks was running an offer, giving...

Branding Your Business for Success, Part III

Client: “Branding and marketing overwhelm me.” I: “What do you like to do in order to grow your business?” Client: “Networking makes me happy.” I: “How do you introduce yourself in a network meeting?” Client: “I tell people who I am and what I do.” I: “You’re actually...

Branding Your Business for Success

What is your most important goal for your business this year? What differentiates you from your competitors? Why would customers pay for your services? These are the questions that your business coach usually asks you at the beginning of the year. These were also the...

Online Marketing

I attended an ICF business development webinar this morning. The topic was “Attracting More of Your Clients Online.”  There were over 400 professional coaches from more than 68 countries online. The principles emphasized were applicable to any small business owner....