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Branding with LinkedIn

Branding with LinkedIn

One of  my favorite  quotes reads : “Writing, to me,  is thinking through my fingers”~ Isaac Asimov. It speaks to me. While I write,  I think, reflect and have fun. One of my managers once said to me “English is your second language, it must be hard...
Branding in a New Business Age

Branding in a New Business Age

Branding is essential for building a success business.  What is branding? Branding has a few definitions; a unique offer, a unique promise of value, a reason to choose and others. In his book Branding Your Business, James Hammond wrote “A brand is the total sensory...
Branding Your Business for Success, Part III

Branding Your Business for Success, Part III

Client: “Branding and marketing overwhelm me.”I: “What do you like to do in order to grow your business?”Client: “Networking makes me happy.”I: “How do you introduce yourself in a network meeting?”Client: “I tell people who I am and what I do.”I: “You’re actually...

Branding Your Business for Success, Part II

During the past two weeks, I have spent a significant amount of time on branding and online marketing. William Arruda was right when he listed happiness as one of the benefits of branding. I have been really happy since I defined my brand. I will share my branding...