Branding with LinkedIn

One of  my favorite  quotes reads : “Writing, to me,  is thinking through my fingers”~ Isaac Asimov. It speaks to me. While I write,  I think, reflect and have fun. One of my managers once said to me “English is your second language, it must be hard...

Branding in a New Business Age

Branding is essential for building a success business.  What is branding? Branding has a few definitions; a unique offer, a unique promise of value, a reason to choose and others. In his book Branding Your Business, James Hammond wrote “A brand is the total sensory...

Branding Your Business for Success, Part III

Client: “Branding and marketing overwhelm me.” I: “What do you like to do in order to grow your business?” Client: “Networking makes me happy.” I: “How do you introduce yourself in a network meeting?” Client: “I tell people who I am and what I do.” I: “You’re actually...

Branding Your Business for Success, Part II

During the past two weeks, I have spent a significant amount of time on branding and online marketing. William Arruda was right when he listed happiness as one of the benefits of branding. I have been really happy since I defined my brand. I will share my branding...