Branding with LinkedIn

One of  my favorite  quotes reads : “Writing, to me,  is thinking through my fingers”~ Isaac Asimov. It speaks to me. While I write,  I think, reflect and have fun. One of my managers once said to me “English is your second language, it must be hard for you to write.” He caught me in surprise and I didn’t know how […]

Branding in a New Business Age

Branding is essential for building a success business.  What is branding? Branding has a few definitions; a unique offer, a unique promise of value, a reason to choose and others. In his book Branding Your Business, James Hammond wrote “A brand is the total sensory experience a customer has with your company and its product or service.” […]

Branding Your Business for Success: Part IV

I hosted a workshop on “Branding Your Business for Success” and guided my participants through the branding discover process as follows: Reflect upon the values that are most important for them Describe their unique business offer Group feedback During the two-hour session, we accomplished self-reflection, brand discovery and had a positive momentum towards further brand […]

Branding Your Business for Success, Part III

Client: “Branding and marketing overwhelm me.” I: “What do you like to do in order to grow your business?” Client: “Networking makes me happy.” I: “How do you introduce yourself in a network meeting?” Client: “I tell people who I am and what I do.” I: “You’re actually branding and marketing yourself in this situation.” […]