Don’t Waste Money on Marketing Before You Have A Solid Business Strategy

Editorial note: This article appeared in Forbes on January 13th, 2017 As a business coach, entrepreneurs and executives often ask me, “Do I need a better website?” or “Should I be active on social media?” Before answering their questions, I often pose with curiosity, “What is your business strategy?” It comes as no surprise when I receive a blank […]

Three Things That Business Leaders Should Know About Industry 4.0

Editorial note: This article appeared in Forbes on November 1st, 2016 As a business leader, you can’t afford not to know about Industry 4.0 (defined by McKinsey as “the next phase in the digitization of the manufacturing sector”), which will transform manufacturing in a way that impacts profit margin significantly for your business. While not many […]

Do You Have a Social Media Strategy?

Many businesses have invested in social media one way or another and some might wonder if the investment is worthwhile. The following 6 guidelines can be used to evaluate your effort before further investment: 1. Review your Business Strategy Social media strategy should be a part of the overall business strategy for any business. When […]

2015 Eastside Economic Forecast Keynote Summary

Joe Quinlan, Chief Market Strategist of Bank of America, delivered a keynote this morning entitled “2015 Eastside Economic Forecast Breakfast” hosted by Bellevue Chamber of Commerce. To begin, Joe presented data points which demonstrated that the US economy has been relatively stable since 2014. The indicators mentioned included: •Economy growth 3.5%(2015) vs. 3% (2014) •Unemployment […]

Branding Your Business for Success: Part IV

I hosted a workshop on “Branding Your Business for Success” and guided my participants through the branding discover process as follows: Reflect upon the values that are most important for them Describe their unique business offer Group feedback During the two-hour session, we accomplished self-reflection, brand discovery and had a positive momentum towards further brand […]

Innovation and Creativity

Today, we completed the “Creativity and Innovation” class with an intensive 7-hour simulation to save a financially at-risk company. I was totally inspired by what I learned from this class; different innovation types, levels and processes, case studies, research project on Great Innovation Product “Xbox 360 Kinect”, the workshop of “Six Thinking Hats” and today’s […]